Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.
My typical creative process involves:
– Discussing the customer’s primary message and target audience
– Brainstorming visual and copy ideas with the client
– Writing and presenting different options to the client
– Overseeing the production phase
The copywriter is accountable for checking that all the content being advertised is honest, credible and that it complies with codes of advertising practice.
I have more than 20 years’ experience in editorial positions, with a concentration in copywriting. Let me show you some of my samples and I’m positive you will be ready to hire me.