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Copywriter

Copywriter

Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.

My typical creative process involves:

– Discussing the customer’s primary message and target audience
– Brainstorming visual and copy ideas with the client
– Writing and presenting different options to the client
– Overseeing the production phase

The copywriter is accountable for checking that all the content being advertised is honest, credible and that it complies with codes of advertising practice.

I have more than 20 years’ experience in editorial positions, with a concentration in copywriting. Let me show you some of my samples and I’m positive you will be ready to hire me.

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