Copywriters are responsible for generating the words, taglines, and audio scripts that accompany the advertising images.
My typical creative process involves:
– Discuss the main message of the client and the target audience
– Brainstorm visual and copy ideas with the client.
– Drafting and presentation of different options to the client.
– Supervision of the production phase.
The writer is responsible for verifying that all advertised content is honest, credible, and complies with advertising codes of practice.
I have more than 20 years of experience in editorial positions, with a specialization in writing. Let me show you some of my samples and I'm sure you'll be ready to hire me.
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